ADVERTISING
MARKETING STRATEGY
SOCIAL MEDIA STRATEGY
Anna-Maria Jedvaj (Business + International Management)
Fathima Powser (Business + International Management)
Andreas Fiechter (Business + Financial Management)
Catherine Coloma (Designer)
Tanyaradzwa Matseketsa (Designer)
Jew*ish is a project that is about the Jüdisches Museum der Schweiz (JMS). The project is aaimed at attracting and increasing visitors to the JMS. Reaching the younger demographic was a key element in this project and addressing the challenges that can come with the ever evolving religion in our new generation.
The term Jew*ish is a coined campaign name that stands and represents much more than a people but a culture. Jew*ish culture is the center of the pop culture - it refers to anything that is somewhat jew*ish.
To reach the masses and make an impact indepth research took place at the location of museum and the museum exhibitions. The common challenges and difficulties at the location and the museum exhibitions are seen below.
This project was conceived and completed in 2023, prior to the recent escalation of conflict in Gaza. It was developed with the intention of exploring and celebrating Jewish culture/history popculture influence to increase of visitors at the Jüdisches Museum der Schweiz through a creative lens.
The timing of its release is coincidental and unrelated to the current political situation. We acknowledge the complexity of the ongoing conflict and extend our hopes for peace and understanding between all affected communities.
Communication Strategy / Concept
Build up relational exchanges by creating an experience in collaboration with the target group
Vision & Mission:
- Increase the share of younger visitors (16 - 25 years)
Strategy:
- Understand the needs & interests of younger visitors
- Create content specifically for younger visitors
- Communicate via younger visitors' preferred channels
Background:
• Limited resources
• Relation management and visitor involvement is key