Billboards




YEAR2021

ROLEBILLBOARDS
PACKAGING
CLIENTSLalela 
Builders
SKILLS GAINEDCollaboration


ABOUT
In this project, the development of Billboards across Johannesburg area which were showcasing loadshedding power solutions with a collaboration between Lalela and Builders. The design packaging solutions focused on enhancing product visibility while effectively communicating core brand values and aesthetics. Each design balanced visual appeal with functional elements to ensure the product stood out in highly competitive markets. The billboards were crafted to deliver clear, impactful messaging that resonated with target audiences, driving both awareness and brand recall.

Packaging solutions were designed not only to capture attention on shelves but also to create a tactile, memorable user experience, incorporating sustainability considerations and practical usability. These efforts ensured that the brand identity was consistently represented across different mediums, while the cohesive design language reinforced consumer trust and loyalty. Together, the billboards and packaging contributed to a compelling visual narrative that strengthened the brand’s market presence and visibility.

Lalela X Builders 

Products in the Builders Warehouse Store in Johannesburg.