Healthy &
Hearty



YEAR2022

ROLEBRANDING
PACKAGING
 
CLIENT: Yolanda Tavares Public Relations
EXPERIENCES GAINED: Riso Printing Techniques
Archive
Illustration
Iconography



ABOUT
Each project in this collection reflects a dedication to innovation, meticulous attention to detail, and an unwavering commitment to excellence. The creative process was driven by a clear purpose: to exceed expectations and provide solutions that not only aligned with client goals but creating an experience. 

From the conceptualization of visual identities and brand development, Healthy Hearty is a project focused on logo and packaging design for health-conscious products such as honey, chia seeds, and quinoa. The objective was to create a logo that embodies modernity, simplicity, and cleanliness, with orange as the primary color to evoke warmth, energy, and vitality.

The packaging design features a pouch format, balancing both practicality and aesthetic appeal. The design not only highlights the product’s natural, wholesome qualities but also ensures strong shelf presence, making it easily recognizable for health-conscious consumers. The overall aim is to visually communicate the brand’s commitment to healthy living and quality, while creating a cohesive identity that resonates with its target market.

The design elements, of this project was executed with a passion for quality, ensuring that the final outcomes not only met but elevated brand aspirations. This collection showcases how thoughtful design can transform ideas into lasting experiences.

Yolanda Tavares PUBLIC Relations