Authorship



YEAR2022

ROLEPOSTERS 
CATALOGUE
PHOTOGRAPHY

CLIENTClaudia Basel 
EXPERIENCES GAINEDAuthorship
Catalogue Design
Poster Design 


ABOUT
The Authorship Project is an exploration of self-expression through graphic design, guided by renowned Swiss designer Jiri Oplatek, co-founder of Claudia Basel. Across two steps, I visually represented my Zimbabwean identity through diverse techniques, combining photography, typography, color theory, and found images.

Catalogue: involved creating six chapters using different techniques, including self-portraits, abstract patterns, slogans, and color grids. The challenge was to produce a 150–180 page A3 catalogue, focusing on content depth, humor, and personal insight, while minimizing technical perfection. Each chapter employed unique visual approaches, aiming to capture and express different facets of my personality.

Posters: built on this by combining three techniques in each of three compositions. These final pieces distilled my characteristics into graphic expressions that merged different design approaches, balancing humor, independence, and depth. The final works were exhibited both digitally and in print format, capturing the essence of personal identity through experimental graphic language.

Mentor: Jiri Oplatek co-founder of #claudiabasel lecturer @hgkbasel_idce member of @agigraphic. 

Claudia Basel 

Catalogue





Photography: Aiming to capture and express different facets of myself,  my personality through the outfit and actions. This is representative of the Zimbabwean traditional outfit, dances, behaviours, facial expressions and gestures common to the Zimbabwean culture.

Slogan: the words are written in two langueages english and shona, thesea re words speaking of my persona, passions and desires in a poetic way. 

Typography: the typography is writing my name using African symbols, typography and famous symbols from the African Alphabet book founded by Saki Mufundikwa.

Shapes Patterns: this was an illustration broken down into sections that would be connected into a full picture alnost like a puzzle. 

Color theory: the palette took from emotions and feelings according to my association to a word.

Found Images: these images were from famous movements such as Afrofuturism, famous african photographers and symbolism. 

 





Posters




The combinations vary using 3 elements from the six chapters above. 






The project is a deep dive into authorship and designing as a cultural observer of one's own history and background.